216, ITC Panache, ITC Souvenir, ITC Tiffany.
224, ITC Century Handtooled, ITC Edwardian Script, ITC Modern No. This includes ITC Barcelona, ITC Benguiat, ITC Benguiat Gothic, ITC Bookman, ITC Caslon No. Most of Benguiat’s published work was released through International Typeface Corporation. Other notable examples of Benguiat’s work are the logotypes for the original Planet of the Apes film, Super Fly and The Guns of Navarone, and the typeface for the opening credits for Stranger Things. He crafted over 600 typeface designs including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic.Įd also known for his designs or redesigns of the logotypes for Esquire, The New York Times, Playboy, McCall’s, Reader’s Digest, Photography, Look, Sports Illustrated, The Star-Ledger, The San Diego Tribune, AT&T, A&E, Coke, Estée Lauder, Ford, and others. Only when the poster has been sent to the printer or the album has been pressed, are you forced to put the pencil down.”Įd established an impressive career as a designer and art director at a number of large and small publishing houses, studios, and advertising agencies. And that strive for perfection created a timeless quality.”Įd would add, “You should never be satisfied with your work, no matter if its design or music. There was such care, precision, and meticulousness. “Why do we still use old fonts despite so many new ones being created through modern technology? Well, back in the 19th and 20th century, type had to be perfect. So, he chose the direction of layout, design, typography, and calligraphy. After a while, it was obvious that Ed couldn’t draw so well. He had a strong desire to draw nudes but his drawing teacher advised him several times to quit. While playing on 52 nd Street, Ed Benguiat enrolled at the Worksshop School of Advertising Art. So, music might be more visceral, but design does maintain the same level of intensity.” Type and letterforms are the same thing, yet for the eye. It’s got to carry a tune…have balance,” said Ed, adding “Music is essentially sounds placed together to be pleasing to the ear.
“It kept me in town going on the road with big bands was a drag, and tough.” When did he switched to typography? The story is extremely interesting. He started his career as a jazz percussionist, under the name Eddie Benart, and played with numerous big bands such as Stan Kenton, Claude Thornhill and Woody Herman.Įd Benguiat preferred the New York gigs on 52nd Street, particularly at The Three Deuces. “I wanted to be a musician” says Ed Benguiat in the following interview that I highly recommend you watch.Īnd he became a musician.
The world lost a noted and very talented graphic designer. Ed Benguiat, the typography god dies at 92 in 2020, on October 15.
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